Simply put, a corporate event is any form of event, hospitality, or social activity that is organized or funded by a business entity.
With such a broad definition, the target audience for corporate events can be equally as broad, including but not limited to:
- Board members
- Customers / clients
- Potential clients
Businesses organise events for many reasons, they may want to educate, reward, motivate, celebrate, mark key milestones, manage organizational change, or encourage collaboration. Whatever the reason may be, there is an event solution.
usually last for a minimum of one day and are used by businesses to provide information to a specific audience. Often used as a tool to educate and motivate attendees, they are also an opportunity to increase collaboration and engage the audience.
Trade Shows / Exhibitions
AGM / Company Meetings
These are typically more formal events in which key stakeholders, board members, and shareholders come together to discuss business performance. Whilst many companies will keep these low key affairs, other businesses will use these as an opportunity to show off business successes and an opportunity to reward & thank shareholders.