Corporate Events

Simply put, a corporate event is any form of event, hospitality, or social activity that is organized or funded by a business entity.

With such a broad definition, the target audience for corporate events can be equally as broad, including but not limited to:

  • Employees
  • Board members
  • Stakeholders
  • Customers / clients
  • Potential clients

Businesses organise events for many reasons, they may want to educate, reward, motivate, celebrate, mark key milestones, manage organizational change, or encourage collaboration. Whatever the reason may be, there is an event solution.


usually last for a minimum of one day and are used by businesses to provide information to a specific audience. Often used as a tool to educate and motivate attendees, they are also an opportunity to increase collaboration and engage the audience.

Trade Shows / Exhibitions

These are large industry-specific events in which businesses rent a space, within the larger event area to promote their products or services to potential customers. In some instances, a business may be the overall organizer or host of an exhibition. But it is more common that businesses attend these as exhibitors. As exhibitors, a business will often require promotional materials, motivated and effective sales teams, exhibition stands, a unique method of enticing and engaging attendees to your stand, etc. TT

Incentive Programs

Incentive programs can often be a combination of event types linked by a teaser campaign and are most commonly targeted at employees and resellers. They may start with a sales conference, in which the sales messages and targets are communicated to the audience and allows them the opportunity to learn more about the business and the products or services.

Launch Events

are pretty self-explanatory and can be as simple or as complex as required. Businesses use these events to create hype and generate PR around the launch of something new including, products, services, buildings/offices, etc.

AGM / Company Meetings

These are typically more formal events in which key stakeholders, board members, and shareholders come together to discuss business performance. Whilst many companies will keep these low key affairs, other businesses will use these as an opportunity to show off business successes and an opportunity to reward & thank shareholders.